Bertoli Mitchell advises VisitBritain on the sale of London Planner magazine to Morris Visitor Publications
London, UK (October 2014)
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Morris UK Ltd has acquired London Planner magazine from VisitBritain. Bertoli Mitchell managed the disposal process, advising VisitBritain on valuation and negotiation, as well as helping to structure the terms of an ongoing brand licence agreement between the parties. Launched over 30 years ago, London Planner is a market-leading pocket-sized guide for visitors to London, both within the UK and overseas.
Bertoli Mitchell specialises in mergers, acquisitions, divestments and strategic alliances. We focus exclusively on the publishing and digital information sector, providing transactional strategic advice to assist our clients to deliver sustainable, profitable development. The sale of London Planner is the seventh transaction which Bertoli Mitchell has arranged on behalf of VisitBritain since 2009.